About EOL

Once upon a time a girl named Lulu spent her first year of university doing a mixed bag of arts courses. It was a very happy year, but she knew she had to learn to make a living somehow. So Lulu entered business school. She wasn’t crazy about it, but she was determined to achieve good grades in her studies. With money-making skills come confidence and independence.

But business studies could be quite dry. Lulu needed to make it more interesting. She found out that if she connected each theory to an example in relationships, she’d remember it better. For example, Salvage Value is the residual value of an obsolete asset. Pretty boring. Then Lulu thought of a friend whose ex who kept calling her for sex. Bang (no pun intended)! There it is. The ex wasn’t interested in getting back together, he was just trying to salvage a few more benefits. Pretty cold, but dead accurate.

Armed with this technique, Lulu survived university, then the professional accounting program. Through the years, she gave passing thoughts about writing it all down. Then one day, she told someone about it at a party, and he looked her straight in the eyes and said: “Then why don’t you?” She went home and started writing (after turning down his advances).

Throughout her journey, Lulu continued to observe and experience the world. She’d made some glaring mistakes about men, and learnt from them. Eventually, she met her wonderful husband. Along the way, The Economics of Love matured from a study method to a light-hearted way to laugh and cry about love and relationships. Yes, there are some pretty nasty ones out there, but also some really good ones. Lulu hopes that her blog could help people distinguish which is which, and find happiness and contentment.