Now let’s apply the concept of niche market to dating.
You don’t have to be the blondest of them all in order to win a guy. The key is to identify your own niche, promote yourself to that specific market, and find someone who appreciates what you have to offer. There are lots of guys out there, but all you need is one, so going for universal appeal is silly and unnecessary. You are not trying to sell records like Britney here*.
Are you into sci-fi? There might be a geeky guy out there who thinks you’re just plain awesome! Are you a tomboy who is constantly renovating? There might be a home improvement guy out there who would love to take up a Rona project with you! You think you have an off-beat sense of humour? Some guy out there might just kill himself hearing your jokes! (In a good way!)
These guys might have just about given up hope that they could find a girl who shares their interests/visions/values, and voilà! There you are!
The greatest thing about the niche market? Since you’re appreciated based on qualities that aren’t cookie-cutter, you are much less replaceable. And you get treated better too! That means the guy will be more likely to stick around. Think about a person who loves Lexus: he’s not going to switch to a Honda because they’re running a Christmas blow-out next door.
*Of course, if your goal is to be the village bicycle, then you must try to fit into the conventional mode at all cost.
Posts
3 comments:
being less replaceable is good :)
I can attest from experience that niche market promotion works. The greatest obstacle to it, however, is figuring out how to reach your desired market. Just as prime-time tv and billboard ads don't work for products aimed at only 2% of the population, speed dating, dating websites and bars may not be the best places to meet the person you're looking for.
I'd love to hear your ideas, Ms. Lulu, on the best way to go about identifying and then targeting your personal niche market, as well as tips for the best chances at success.
Actually my next few posts are all about that. Enjoy!
Post a Comment
Thanks for posting!